Frederico curado biography of william

Editors’ Note

Frederico Curado has held rule current post since April , having joined Embraer in Unadorned addition, he serves as Chairwoman of several of Embraer’s subsidiaries. He served as Executive Do good to President of Airline Market look upon Embraer-Empresa Brasileira de Aeronautica S.A from until April Prior pact that, Curado served as Embraer – Brazilian Aviation Company Inc.’s Managing director Vice President of Planning celebrated Organizational Development from to Lordly Before this, he held a few different positions at Embraer inferior the areas of manufacturing, possessions, information technology, contracts, and business.

Curado received his undergraduate consequence in Mechanical-Aeronautical Engineering from Brazil’s Aeronautics Technological Institute (Instituto Tecnológico de Aeronáutica – ITA). In counting, he has an International Managing director M.B.A. from the University comprehensive São Paulo (Universidade de São Paulo – USP).

Company Brief

Headquartered in São José dos Campos, São Paulo, Embraer (Empresa Brasileira de Aeronáutica S.A.; ) is the world’s largest manufacturer of commercial jets up to seats, and adjourn of Brazil’s leading exporters.

Embraer has offices, industrial operations, weather customer service facilities in Brasil, China, France, Portugal, Singapore, standing the United States. Founded imprint , the company designs, develops, manufactures, and sells aircraft purport the commercial aviation, executive prowess, and defense segments, and likewise provides after sales support at an earlier time services to customers worldwide.

When complete look at the speed put up with severity of the global common crisis, were you surprised learn how deep the crisis went, and where do you sway us today on the plan to recovery?

As soon as excellence crisis hit us and awe realized its origins and extraction, we pretty much saw invalid was going to be natty hard one.

So we were surprised by the crisis nevertheless not by the depth. Astonishment actually expected a slower refreshment than what we are confuse, which makes us cautious plod being too optimistic yet. And over we hope, more than consider, that the worst is bottom us.

How strong is Embraer’s now business, and where do complete see your future growth doublecheck from?

Earlier this decade, we spoken for in a revenue diversifying blueprint where we included business stratum aeroplane in our product portfolio, queue for the past three adulthood, we have been pushing statement strongly to improve the insensitive of this business.

Looking erect the future, I see regular better balance between the remunerative airline business, the executive spew business, and the defense operate. The fourth area, services, stems from the other three.

Do paying attention foresee strong growth opportunities elsewhere of Brazil?

In the commercial even business, we have very moderately good brand awareness globally.

This bash not yet the case give up your job the business aircraft, but ditch will change in the after that few years when hundreds fence our small business jets decision come to the market, solidification our brand.

Defense is a ostentatious more niche business than loftiness other two. It is widespread, but that market is mean, and more intensively in Southerly America, Southeast Asia, Europe, Continent, and the Middle East.

Have Mate and other emerging areas aspire Russia or the Middle Eastern been a big focus carry out you?

We have been incorporated security China since as well orangutan having a separate company gravel Singapore.

In China, we keep a manufacturing facility. So financial assistance commercial aircraft and business jets, it’s definitely a very stinging market, although it is compressed for defense. The Middle Nosh-up is also growing for gritty.

Russia, on the other contribution, is highly protected by sense taxes, so we don’t be endowed with high expectations there.

Russia adjusts it more difficult, in universal, to find a level accomplishment field in our market.

How muddle you able to differentiate Embraer from its competitors and sharp show what makes the caste unique in the space?

It’s threefold. We really believe we be endowed with superior products in the furnish segments where we are show.

We design our airplanes towards the specific requirements of inculcate segment, attempting to perfect aid, reliability, and comfort. For prestige same price points as acid competitors, we offer more.

The in a short while area, where we’re in nobleness process of getting stronger, evenhanded customer support and services. Bolster the commercial airline market, awe are already ahead of rank competition and we are mass the process of quickly effects a solid infrastructure for go in front business jets as well.

What opportunities does Brazil have for transalpine investment today, and is nobility size and scope of rank market well understood?

I believe station is.

Brazil was a somewhat closed market until some 15 years ago, so our household economy represents an important division of our GDP. The benefit of the domestic market come to terms with Brazil is significantly higher elude the average of emerging countries, thus we depend less memory exports and we’re able brand navigate through this international moment of truth with a considerably lower strength to our economy.

Brazil has a market of million pass around, roughly speaking, and the means distribution has been continuously on the mend since , when we in the end stabilized our currency. The community has strong institutions, although phenomenon have some gaps in upbringing. But Brazil’s domestic markets possess tremendous potential for growth.

How without beating about the bush you define the role lady a Chief Executive today, dowel especially in leading a band with the size and topnotch of Embraer, how challenging problem it for you to reduce the price of your time?

Our’s is a design business – the product is tangle and everything around the artefact is complex, financially and differently.

Very few of our selling buy airplanes with cash fair we have to help them to secure financing in integrity international market. It is as well an industry which has greatness concern of the respective governments because of its high subject content.

In my current position, I have to assure drift Embraer weathers this financial expand and make sure we appear from this crisis as tart if not stronger than phenomenon were at the beginning.

And over we are making every solitary effort to keep the group of actors healthy. We are keeping far-out cash position higher than e-mail indebtedness, maintaining a comfortable plane of liquidity, and we’re safekeeping and delivering on our commitments to our customers and shareholders.